I picked up a tube of this Jumbo Lash mascara over the winter and thought I should finally get around to reviewing it, since I now also have a tube of the new FakeOut mascara to review (that post will be up tomorrow). Since I forgot to take a picture before throwing away the old tube with the wrapping intact (oy! stupid!), I pulled a picture from their website.
The product: Physicians Formula Organic Wear 100% Natural Origin Jumbo Lash mascara; in Black or Ultra Black; $9.95 at drugstores
The claim: “100% dramatic volume & glamour. OrganiSoy® moisturizes and helps nourish lashes.”
I tried it: I really prefer waterproof mascaras, which Physicians Formula doesn’t make. Nonetheless, I thought I’d give this one a try, since I give preference to natural products and the cool leaf-shaped tube really caught my eye. It looks Elvish to me…Elvish mascara.
Anyway…as you can see from the above picture, the traditional spoolie brush has been replaced by a chubby plastic brush with very short, dense bristles. This means that the mascara swipes on with virtually no clumps, even after multiple swipes and even after you’ve been using the tube for a few months. I’ve tried lots of mascaras that are clump free the first few times you use them and quickly turn goopy after that, but this is not one of them.
This formula leaves your lashes feeling soft and full, not dry and spiky. As you can see, several coats are soft and clump-free, adding just enough volume and fullness. My lashes are pretty sparse but several coats of this disguises that fact quite nicely.
My one gripe: again, this is not a waterproof formula, so you will see a bit of wear and perhaps smudging on the upper eyelid, particularly if you tear up or you just have very oily skin. Otherwise, it wears like a dream, with no irritation, and washes away with water, so it’s perfect for those with very sensitive eyes.
My verdict: $10 is a little on the high end for a drugstore mascara, but if you have sensitive eyes or just really want a mascara that does a little more for your lashes, this is it. Tip: I’ve seen this at stores like Fred Meyer and Walmart in a BOGO pack (two for the price of one), so if you really love it, snatch it up those BOGO packs and congratulate yourself on snagging a great deal.