Product review: Physicians Formula Organic Wear 100% Natural Origin FakeOut Mascara

I’m a real mascara junkie–it’s one of those beauty products I really need to have in order to feel pulled-together, more so than any other item in my bag. For that reason, I’m constantly hopping around through different brands and formulas, testing and swiping away. I managed to score a tube of this new FakeOut mascara with a mail-in rebate, so I essentially got the product for free–yay me! It was just the excuse I needed to see if a “false lash” mascara could really give off the effect of false lashes without irritating the eyes.

The product: Physicians Formula Organic Wear 100% Natural Origin FakeOut Mascara; in Black and Ultra Black; $9.95 at drugstores

The claim: “First ever mascara with 100% natural origin lash extension fibers for the full-on fringe of false lashes without irritation. Innovative formula amplifies lash volume, length & curl.” (From their website)

I tried it: One of my biggest running gripes with Physicians Formula mascaras is that they do not offer waterproof mascara, period. I know lots of people loathe waterproof formulas to the nth degree, but since I’m pretty active I really prefer this formulation. I did a little research online and came to the conclusion that the reason PF doesn’t offer waterproof formulas is because many such formulas use petroleum or animal fats, and that would conflict with the all-natural and non-irritating credo of their makeup line. So, kudos to them for sticking to their principles!

All of that said, I do think their mascaras offer a very nice formula that is non-irritating, non-clumping, and overall a dream to use. So when I saw that they’d rolled out a new “false lash” mascara, I obviously had to try it out, waterproof or no!

Like the Organic Wear Jumbo Lash that I reviewed yesterday, FakeOut comes with a chubby plastic brush with very short, dense bristles–nothing at all like a standard mascara spoolie. The cute leaf-shaped tube is bright and easy to spot in your makeup bag.

What you see in my test photo is seriously two quick swipes. Note how long my lashes look. I have (or think I have) fairly short, sparse lashes, and several swipes of this stuff makes them almost unbelievably long. The more you swipe on, the thicker your lashes will appear as well. Which brings me to my next point of praise: this stuff doesn’t clump up, so you can just keep swiping and building–and even mixing with other mascaras, if you so wish. You can easily take it from volumizing to full-on false lash glam with barely a flick of the lash comb.

Because this isn’t a waterproof formula, it will smudge a bit on the upper eyelid if your skin is oily, you’re sweating, or it’s raining. So, be aware of that. Otherwise, it seems to stay put quite nicely all day (though I think “24-hour wear” is pushing it a bit). I was a bit worried that my false lashes would be running down my face by lunch, but that wasn’t the case.

My verdict: A winner, even if it isn’t waterproof. It’s a bit on the high end dollar-wise for a drugstore buy, but I think it’s quite worth the $10. And given the fact that it’s non-irritating and removes incredibly easy, it will probably fall into permanent rotation in my beauty bag.

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