Beauty,  color,  cruelty-free,  eye makeup,  product review,  vegan,  vegetarian

Product review: Hard Candy All Lid Up Creme Eye Shadow

Another product from my birthday haul! I have wanted a budgeproof teal shadow for some time now and thought I would check off two objectives by also trying out a new product: a creme shadow from Hard Candy. Read on for a full review and swatches.

The product: Hard Candy All Lid Up Creme Shadow, $5; shown here in Tidal Wave. Available at Walmart stores.

The claim: From their website: “Vibrant, long wearing crème eye shadow lights up and enhances eyes. Our groundbreaking hybrid formula has a soft cushion texture that allows it to be worn as eye shadow or eyeliner. This crease proof, stay put formula is blended luminous, multi-colored pearls that provides glamorous evening looks. Available in 10 gorgeous, vivid shades!”

Ingredients:  Isodocane, mica, polyethylene, tribehenin, isohexadecane, polysilicone-11, isobutylmethacrylate/bis-hydroxypropyl, dimethicone acrylate, copolymer, dimethicone, silica (in gold and green shades), C13-15 alkane, phenoxyethanol. May contain: titanium dioxide, iron oxides, manganese violet, ferric ferrocyanide, carmine, ferric ammonium ferrocyanide.

Ingredient notes: Hard Candy products are not tested on animals and this appears to be vegan. These products are made in the USA. This is chock full of strange chemical names, but most seem to have a fairly low toxicity.

I tried it: The packaging is a basic small plastic jar with a screw-on lid–nothing fancy. This shadow is incredibly dry, which I did not expect. I had to use a cotton swab to dig it out of the pot and apply it on the lid, and then used my fingers to blend it out. In my opinion a brush just won’t do the job. You’ll also want to use a cotton swab to shape and blend the edges of the color very quickly before it sets, because once it does, it’s budge-proof. I think the drier texture–while a total pain in the butt during application–helps it last longer with out creasing or slipping on my oily lids.

Here is the look I put together using this shadow for my main allover lid color. I used my mini Hard Candy Meteor-Eyes baked shadow in Bad Reputation on the inner corner, around the outer corner of the eye and up across the crease to soften the edges of the teal shadow, and then along the lower lash line. I used a pop of peachy shadow under my arch. I lined the upper lash line with the Milani Ultra Fine Liquid Eye Liner in Black Vinyl and lined the lower lash line with my Urban Decay 24/7 pencil in Zero. I’m wearing Hard Candy Flat to Fab black mascara in these pics, and if it’s starting to look a bit droopy–that’s because I was wearing it all night!

This shadow is pretty vibrant. It works best if you apply a thin coat and then possibly a second to build up the color, or top it with a matching powder shadow (though I don’t own any powder teals). Despite gripping your lids all day, it does remove fairly easily with waterproof eye makeup remover, and does not stain the skin. Because it’s so budgeproof, it works great as a liner.

My final thoughts: This shadow is just kind of “meh” to me. I guess I like the overall end result, and it’s hard to find cheap, vibrant vegan shadows, but I just wish the texture wasn’t so dry and difficult to apply. I think I would possibly consider purchasing more shades in the future, but I’m not rushing out for more at the moment–I’ll be looking at some other brand options first.

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