Oh so CHARMing: an ethical alternative to down comforters

(Disclosure: post contains affiliate links.)

CHARM is turning the traditional approach to down comforters on its head with natural, breathable fiber alternatives.

If you’ve been reading my blog for any length of time, then you probably know one of the reasons I got into blogging in the first place was my desire to find natural, affordable, animal-friendly alternatives to the lifestyle products I was currently using. Things have come a long way since I started back in 2008—animal-friendly fashion, beauty, and home goods are continuing to take up a larger market share with each passing year—but there are some goods that remain difficult to replace. Take bedding, for example: if you don’t want to utilize animal-sourced wool or down, the alternative is often synthetic. But synthetics are sucky in their own way, and not just because they’re hard on Mother Earth: they’re not as breathable and often not as soft as a natural fiber, making for a less-than-zen sleeping experience.

So imagine how intrigued I was to discover CHARM. Drawing on years of design experience, and an unwillingness to settle for anything less than perfection, the company is upending traditional comforter design with a plant-powered blend that offers all the loft and coziness of down with none of the ethical complications.

Sleep tight! CHARM comforters are a natural, 100% cruelty-free alternative to traditional down.

Based out of San Francisco, CHARM uses natural eucalyptus fibers and high-tech fabric infused with volcanic ash that helps keep you cooler as you sleep. (For the techies among us, you might have read about this new moisture-wicking fabric on sites like WIRED or on your fave fitness blog, since it’s making a splash in fitness apparel, too.)

The end result is a comforter that’s cozy but not too hot, naturally sourced, and 100% cruelty-free, rivaling your fave old down comforter without harming any innocent geese in the process. Reading up on the design process behind traditional down comforters is pretty horrifying, which is why I’m so thrilled companies like CHARM are giving animal lovers like myself an alternative that will let me rest easy (in more ways than one)!

And it isn’t just about ethics. The CHARM is affordable, starting at $195 (with a lifetime warranty to boot, and a 100 day money back guarantee ). Last but not least, these comforters are easy-care; just slip one into a washable duvet cover (CHARM plans to debut one on their website soon) and take the comforter itself to a dry cleaner every six months. Not only does this extend the life of your comforter, it helps reduce water consumption (getting back to that whole “better for the planet” angle!).

CHARM offers a lifetime warranty on their comforters, so you can rest easy with your purchase.

CHARM wants you to be able to try this comforter for yourself, which is why they’re offering IRBR fans a special discount! Just enter the code “WRITERGIRLM” at checkout to get $25 off your order + free shipping! Sweet dreams, readers!

Follow CHARM on social media: Facebook // Instagram

3 comments / Add your comment below

  1. Oh nice!! I was actually able to find a synthetic comforter at IKEA a while ago which was rather delightful. You should also check out Save The Ducks for synthetic down jackets. (I am not 100% sure if they ship to the US though)

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