Cruelty-free brand list

I’ve sorted this list according to product type (hair care, skin care) and have tried to stick to affordable brands that are available through drugstores, mass merchandisers, online sites, and beauty stores like ULTA. I try to update this list every month or whenever I’m made aware of a change in status for a company.

My personal preference is for vegan products. There are lots of companies out there that offer a mix of vegan and non-vegan items, and you’ll want to read the labels to determine which ones are vegan-friendly. For convenience, those companies that are 100% vegan are denoted with a V. A heart symbol ♥ indicates that a company is Leaping Bunny certified as 100% cruelty-free throughout all stages of testing. Where possible I’ve also noted brands that are owned by companies who still test on animals.

Finally, a G indicates that a company focuses on using natural or “green” ingredients and packaging, and mostly steers clear of nasty chemicals (though you should still read the labels on individual products to be sure they meet your personal standards, as some green products may still contain trace amount of preservatives).

This list is by no means comprehensive, so if you think I’ve missed a great company or have a question about a company on the list, feel free to contact me! You can email me (writergirl.m@gmail.com) or Tweet me anytime. You may also want to check out my FAQs about living a cruelty-free lifestyle and my list of favorite places to shop.

 

Body care–bar soap, body wash, scrubs, and bath salts; hand and foot care; lotions, oils and body butter

 

  • Acure   ♥ G V
  • Alba Botanica   ♥ G
  • Avalon Organics   ♥ G
  • Badger   ♥ G
  • Bath and Body Works
  • The Body Shop   ♥   (owned by L’Oreal)
  • Bodyceuticals  G
  • Boots
  • Burt’s Bees   ♥   (owned by Clorox)
  • Desert Essence   ♥ G
  • Dr. Bronner’s   ♥ G
  • Dr. Teal’s
  • Ecotools
  • EOS
  • Giovanni    ♥ G V
  • Gud from Burt’s Bees   ♥   (owned by Clorox)
  • Jason   ♥ G
  • Julep
  • Kirk’s Naturals   ♥ G V
  • Kiss My Face   ♥ G
  • LUSH   G V
  • MOOM Organics
  • Nads
  • Nature’s Gate   ♥ G V
  • Organix
  • Pacifica   ♥ G V
  • Pure Silk
  • Queen Helene   ♥ G V
  • Steamcream   V
  • Tom’s of Maine   ♥   (owned by Colgate-Palmolive)
  • Trader Joe’s
  • Tree Hut
  • ULTA Beauty (in-house brand)
  • Victoria’s Secret
  • The Village Company

 

Deodorant

 

  • Alba Botanica
  • Crystal Deodorant  ♥ G
  • Desert Essence  ♥ G
  • Jason   ♥ G
  • Kiss My Face   ♥ G
  • LUSH   G V
  • Nature’s Gate   ♥ G V
  • Queen Helene   ♥ G
  • Tom’s of Maine   ♥   (owned by Colgate-Palmolive)

 

Shaving and waxing

 

  • Alba Botanica   ♥ G
  • Burt’s Bees   ♥   (owned by Clorox)
  • Desert Essence   ♥ G
  • EOS
  • Jason   ♥ G
  • Kiss My Face   ♥ G
  • LUSH   G V
  • MOOM Organics
  • Nads
  • Nature’s Gate   ♥ G V
  • Pacifica   ♥ G V
  • Pure Silk
  • Queen Helene   ♥ G V
  • Tom’s of Maine   ♥   (owned by Colgate-Palmolive)

 

Sun care–sunscreen; after-sun items; sunless tanning products

 

  • Acure  ♥ G V
  • Alba Botanica   ♥ G
  • Badger  ♥ G
  • Bath and Body Works
  • Beautisol  ♥ V
  • The Body Shop   ♥   (owned by L’Oreal)
  • Boots
  • Burt’s Bees   ♥   (owned by Clorox)
  • Coola
  • Desert Essence ♥ G
  • Hawaiian Tropic
  • Jason   ♥ G
  • Kiss My Face   ♥ G
  • Nature’s Gate   ♥ G V
  • Ocean Potion
  • ULTA Beauty (in-house brand)

 

Toothpaste

 

  • Burt’s Bees   ♥   (owned by Clorox)
  • Desert Essence   ♥ G
  • Hello    ♥ V
  • Jason   ♥ G
  • Kiss My Face   ♥ G
  • LUSH   G V
  • Nature’s Gate   ♥ G V
  • Tea Tree Therapy  G V
  • Therabreath  (non-fluoride products only, fluoride products are still tested)
  • Tom’s of Maine   ♥   (owned by Colgate-Palmolive)

 

Face care–cleansers and scrubs; serums and moisturizers; anti-aging products; anti-acne treatments

 

  • 7th Heaven (formerly Montagne Jeunesse)   ♥ G
  • Acure   ♥ G V
  • Alba Botanica   ♥ G
  • Andalou Naturals  ♥ G
  • Avalon Organics   ♥ G
  • Bath and Body Works
  • Badger  ♥ G V
  • The Body Shop   ♥   (owned by L’Oreal)
  • Boots
  • Burt’s Bees   ♥   (owned by Clorox)
  • Coola
  • Desert Essence   ♥ G   Also offers many gluten-free products!
  • Freeman  ♥
  • Giovanni   ♥ G V
  • Jason  ♥ G
  • Juice Beauty  ♥ G
  • Julep
  • Lumene
  • Montagne Jeunesse  ♥ G
  • Murad
  • Nature’s Gate   ♥ G V
  • Nuance
  • Oxy
  • Pacifica   ♥ G V
  • Physicians Formula
  • Seventh Generation  ♥ G V
  • Vita-K (Freeman)
  • ULTA Beauty (in-house brand)

 

Lip balms–many of these lip balms use vegetarian ingredients, but I’ve denoted the 100% vegan options with a “V”.

 

  • Alba Botanica   ♥ G
  • Avalon Organics   ♥ G
  • Badger   ♥ G
  • Bath and Body Works
  • The Body Shop   ♥   (owned by L’Oreal)
  • Burt’s Bees   ♥   (owned by Clorox)
  • Carmex
  • Crazy Rumors  G V
  • Desert Essence   ♥ G
  • Dr. Bronner’s   ♥ G
  • EOS
  • Giovanni   ♥ G
  • Hurraw!  ♥ G V
  • Julep
  • Kiss My Face   ♥ G
  • LUSH  G V
  • Pacifica   ♥ G V
  • Queen Helene  ♥
  • Soft Lips

 

Hair care–shampoo and conditioner; styling aids; treatments

 

  • 7th Heaven (formerly Montagne Jeunesse)   ♥ G
  • Acure   ♥ G V
  • Alba Botanica  ♥ G
  • Andalou Naturals   ♥ G
  • Avalon Organics   ♥ G
  • Badger   ♥ G
  • Bath and Body Works
  • Batiste   V
  • Beauty Defender
  • The Body Shop   ♥   (owned by L’Oreal)
  • Burt’s Bees   ♥   (owned by Clorox)
  • Desert Essence   ♥ G
  • Dr. Bronner’s   ♥ G
  • Freeman   ♥
  • Giovanni   ♥ G V
  • Jason   ♥ G
  • Kiss My Face  ♥ G
  • LUSH   G V
  • Nature’s Gate   ♥ G V
  • Number 4   V
  • Organix
  • Pacifica   ♥ G V
  • Paul Mitchell   ♥ V
  • Queen Helene   ♥
  • Renpure
  • ULTA Beauty (in-house brand)
  • Wen  ♥

 

Hair color

 

  • Aubrey Organics  ♥
  • Daniel Fields (UK)
  • EcoColors
  • Herbatint
  • Jerome Russell (non-traditional colors and demi-permanent brunette dyes)
  • Logona (henna-based)
  • LUSH (henna)
  • Manic Panic (non-traditional colors)
  • Paul Mitchell (salons)
  • Robert Craig
  • Special Effects (non-traditional colors)
  • Splat (non-traditional colors)
  • Stargazer (non-traditional colors)
  • Tints of Nature

 

Color cosmetics

 

  • Arbonne  V
  • Bare Escentuals / Bare Minerals (owned by Shiseido)
  • Bite Beauty  ♥
  • Black Radiance
  • The Body Shop   ♥   (owned by L’Oreal)
  • Bonne Bell
  • Boots
  • Butter London
  • Cargo
  • Crown Brush (super-soft vegan makeup brushes)  V
  • Ecotools (cosmetic brushes)  G V
  • E.L.F.
  • Flower by Drew Barrymore (exclusive to Walmart stores)
  • Hard Candy (exclusive to Walmart stores)
  • Ilia  ♥ G  Also gluten-free!
  • Jane (exclusive to Ulta stores)
  • Jane Iredale    ♥
  • Jesse’s Girl
  • Jordana
  • Julep
  • LA Colors
  • LUSH   G V
  • Milani  Updated 6/19/14: There has been a lot of mixed information flying around concerning Milani’s cruelty-free status, but they have finally confirmed that they are indeed cruelty-free and seeking PETA certification.
  • NYX  (owned by L’Oreal)
  • Obsessive Compulsive Cosmetics   V
  • Pacifica   ♥ G V
  • Physicians Formula  G
  • Pixi
  • Prestige
  • Real Purity  G
  • Red Apple Lipstick  G  Also gluten-free!
  • Sonia Kashuk
  • Sugarpill
  • Tarte
  • The All Natural Face  G V
  • Too Faced
  • ULTA Beauty (in-house brand)
  • Urban Decay   ♥   (owned by L’Oreal)
  • Victoria’s Secret
  • Wet n Wild

 

Fragrance

 

  • A Perfume Organic  G V
  • Bath and Body Works
  • The Body Shop   ♥   (owned by L’Oreal)
  • Bohemian Naturals   G V
  • Flower by Drew Barrymore (exclusive to Walmart stores)
  • Le Labo  V
  • Pacifica   ♥ G V
  • ULTA Beauty (in-house brand)
  • Victoria’s Secret

 

Nail polish and nail care–most of these brands are three-free and some are four-free or even five-free, meaning they lack the toxic chemicals of traditional polishes. While nail polishes are not typically noted as “vegan”, more brands are choosing to shun using animal ingredients like carmine entirely in their lacquers and I have noted those brands with a “V”. For others, some polishes may be vegan and others not depending on the shade, with red shades containing carmine, so you’ll want to check the labels.

  • A.Dorn  V
  • Barry M (UK)
  • Beauty Without Cruelty  V
  • Butter London  V
  • China Glaze
  • Color Club
  • Cult Nails
  • E.L.F.
  • Flower by Drew Barrymore (exclusive to Walmart stores)
  • Hard Candy (exclusive to Walmart stores)
  • Illamasqua
  • Jesse’s Girl
  • Julep
  • L.A. Colors Color Craze
  • LVX  V
  • Milani
  • Nail Aid   ♥
  • Nails Inc (UK)
  • NCLA  V
  • Obessessive Compulsive Cosmetics  V
  • Orly
  • Pacifica   ♥ G V
  • Piggy Paint  V
  • Pixi
  • Priti NYC  ♥ G V
  • Sonia Kashuk
  • Scotch Naturals  G V
  • So Susan
  • Tweets Cosmetics
  • ULTA Beauty (in-house brand)
  • Urban Decay   ♥   (owned by L’Oreal)
  • Wet n Wild
  • Zoya  G V